MIAMIFEBRUARY 5, 2010SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistical and video enhancement solutions, will provide CBS and the National Football League (NFL) with the integrating technology for broadcasting the timing, scoring and statistics at Super Bowl XLIV to be held on February 7, 2010 in Miami, Florida.
SportsMEDIA's QBStat system has been integrated into CBS' and NFL Network's facilities to synchronize the broadcast of real-time in-game statistics as well as players' season and career statistics. SportsMEDIA's Autograph system distributes real-time game clock and play clock information in conjunction with VizRT's graphics systems. By centralizing and distributing this information, the anticipated audience of nearly 1 billion worldwide viewers and sports announcers will receive the most comprehensive, accurate and real-time experience of plays throughout the game.
SportsMEDIA's technology has supported the production of Super Bowl broadcasts by CBS Sports, ABC Sports, FOX Sports and the NFL World Feed for the past 10 years.
"SportsMEDIA strives to provide broadcasters with real-time access to the most compelling game and statistical information," said Don Tupper, vice president of business development for SportsMEDIA. "By synchronizing the entire production around one comprehensive data solution, including the game and play clock and all of the statistical information, we help deliver the ultimate entertainment experience that Super Bowl fans crave."
SportsMEDIA will provide technical support during the Super Bowl broadcast to ensure the complete success of the broadcast to a far-reaching audience.
Super Bowl XLIV will be televised domestically beginning at 6:00 p.m. EST on February 7, 2010 on CBS and internationally by the NFL and its international broadcast partners. According to the NFL, the Super Bowl will be broadcast worldwide in more than 230 countries and territories.
About SportsMEDIA Technology Corporation
SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcasts networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA's solutions have been used at the most prestigious sporting properties for some of the biggest sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA's customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.
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