RALEIGH, N.C. (April 10, 2012) – French/West/Vaughan (FWV), one of the nation's leading independent public relations and brand communications agencies, has been selected as regional public relations agency of record for Mia Francesca Trattoria, a recent addition to Midtown Raleigh's popular North Hills culinary faction.
FWV will develop and execute a public relations campaign designed to cultivate community awareness, strengthen the brand regionally and build a steady stream of business for the Chicago-based Italian eatery. The restaurant is adjacent to Marriott's four-star Renaissance Hotel.
Since its October soft-opening, Mia Francesca's authentic Italian cuisine has been garnering rave reviews and interest among local epicureans in the bustling midtown community. Regular events include (but are not limited to) wine, beer and bourbon dinners, as well as cooking classes. For more information, please visit Mia Francesca's Facebook page or call 919-278-1525.
"We are proud to work with this great restaurant brand," said FWV Senior Vice President Barrie Hancock. "Through this partnership, we hope to position the restaurant as an area mainstay – showcasing its catering capabilities, range of event offerings and unique biweekly rotating menu."
"FWV demonstrated the imagination and ingenuity necessary to amplify our marketing efforts," said Adam Moore, general manager of Mia Francesca. "The agency's experience with other successful restaurants, combined with its energy and marketing insights, made it an ideal partner to help grow our presence in the Raleigh area."
About Francesca's Restaurants
The original Mia Francesca opened its doors in Chicago back in 1992, providing customers with delicious Italian fare, comfortable surroundings, and friendly service – a successful business model that allowed for the concept to quickly grow into a national brand. Francesca's rotates its menu biweekly in order to offer fresh, seasonal ingredients of the highest quality for its rustic Italian dishes. Touted as casual dining in a sophisticated, trattoria ambiance, each individual Francesca's restaurant has become ingrained in its community and tailors both its menu and special events, such as exquisite wine dinners, to match the tastes and energy of its guests. The consistency is in the amazing food, great service and even better prices. Mia Francesca has received numerous awards, including being voted Chicago's #1 Italian restaurant by Time Out magazine. For more information about Francesca's Restaurants, visit: www.miafrancesca.com.
French/West/Vaughan is the Southeast's leading public relations, public affairs and brand communications agency, independent or otherwise. National and international clients represented by the agency include Melitta, Wrangler, Justin Boot Company, the International Gemological Institute, RBC Bank and Moe's Southwest Grill restaurants. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. Headquartered in Raleigh, N.C., FWV also has offices in New York City, Los Angeles, Tampa and Dallas. For more information, please visit www.fwv-us.com.