CHARLOTTE – Kyle Bumgardner, Vice President of Sales for digital marketing agency WebsiteBiz (www.websitebiz.com), was the featured speaker at the 11th Annual Profitable Communications for Nonprofits workshop hosted by IABC/Charlotte. Bumgardner discussed with area nonprofit organizations how to analyze web metrics to measure the success of marketing campaigns.
"Digital marketing has a profound impact on how we engage our audience today. Nonprofit organizations can maximize their marketing efforts by focusing on the campaigns with the highest return on their investment", Bumgardner said. "Being able to analyze and understand metrics data is the first step to accomplishing this."
"Kyle made the technology easy to understand to help nonprofit communicators learn about the metrics available to see if their marketing campaigns are reaching the target audience," said Cathy Clark, workshop project manager. "Marketing is all about getting the word out but how can you tell if you're getting results? From simple steps like a contact form added to your online newsletter to setting up a dashboard to make sense of the data, his advice will help nonprofits on a tight budget be more effective."
Bumgardner is a founding board member and current President of the Charlotte Interactive Marketing Association. He is an active member of the interactive marketing community and has earned a reputation as a marketing expert for medium and large companies. He has been called upon to speak at American Marketing Association (AMA), Belk College of Business, University of North Carolina at Charlotte, Charlotte's Online Marketing Summit, NCR Americas International Partners Conference, Engage Charlotte events, Ben Craig Center business seminars, WombleTech technology seminars, various regional chambers of commerce and other regional online marketing and social media events. He is a regular contributor to Marketer Insight and has served as guest blogger for online marketing conferences including Search Engine Strategies (SES).
IABC/Charlotte is the local chapter of the International Association of Business Communicators to provide networking and professional development opportunities. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 15,000 members in 80 countries. For more information, visit www.iabc.com.
WebsiteBiz is a results-driven digital marketing agency that translates clients' objectives into successful online strategies that create engagement and drive ROI. The company delivers unmatched results through digital marketing services that include online marketing strategy, paid search marketing, search engine optimization, display advertising, permission-based email marketing, social media marketing, mobile marketing, optimization and testing, and web analytics.
Founded in 1997, WebsiteBiz has made the Inc. 5000 list of the fastest-growing private companies for four consecutive years and was ranked #52 in the advertising and marketing category. WebsiteBiz was also recently named to the Charlotte Business Journal Fast 50, and is the only exclusive digital marketing agency ranked as one of that publication's Top 25 Advertising and Marketing Agencies.
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