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M/I Homes' Hillary Morrow Wins Marketing Professional of the Year

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(Raleigh, NC – April 12, 2012) — M/I Homes is pleased to announce Hillary Morrow won Marketing Professional of the Year at this year's Major Achievements in Marketing Excellence (MAME) awards, a black tie gala held at The Raleigh Convention Center April 12, 2012. The MAME Awards are presented by the Triangle Sales & Marketing Council of North Carolina representing the Homebuilder's Association of Raleigh/Wake County as well as the Home Builder's Association of Durham, Orange, Chatham Counties.

Hillary has worked hard to structure M/I Homes' consistency of message and advertising presence in the marketplace. With her efforts, there has been a 22% increase in traffic and a 40% increase in sales volume, doubling the company's expectations and allowing M/I Homes to remain one of the top builders in the Triangle.

"We are thrilled for Hillary to receive this recognition," shares Ed Kristensen, Division President of M/I Homes. "She has successfully developed and executed an aggressive marketing plan and has solidified the M/I Homes brand with the general public as one of strength and stability."

M/I Homes received three honors the evening of the (MAME) awards. Hillary Morrow, Marketing Professional of the Year, Reyna Estrada, Internet Specialist of the Year, and Best Community Recreation Facility, Private or Public for Silverlake.

The company currently offers new homes in 12 communities throughout the Triangle including Raleigh, Cary, Fuquay-Varina, Holly Springs, Durham, Clayton, Carrboro and Chapel Hill and is poised to open two more communities by summer. M/I Homes builds single family homes and townhomes from the mid $100's to the $400's. All of M/I's homes are 100% Energy Star® qualified and come with a 30-year home warranty. Buyers can receive an amazing 3.500% Rate* & 3.725% APR* on move-in ready homes.

Information Centers are open Mon: 11am–6pm; Tues – Sat: 10am-6pm; Sun: 1-6pm. For a complete listing of all of their communities and home plans, log onto www.MIHomesNews.com or call toll free 877-464-8818.



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ABOUT M/I HOMES:

Founded in 1976, M/I Homes has established an exemplary reputation of superior customer service, innovative design, quality construction and premium locations. Each new M/I home is built with quality and care, which is why M/I Homes has earned the reputation of being a trustworthy builder with integrity. By keeping the home buyer involved every step of the way through their Confidence Builder Program, M/I Homes removes the stress of buying a home.

M/I Homes, Inc. is one of the nation's leading builders of single-family homes, having delivered over 78,000 homes. The Company's homes are marketed and sold under the trade names M/I Homes and Showcase Homes. M/I Homes has homebuilding operations in Charlotte, NC - Chicago, IL - Cincinnati, OH - Columbus, OH - Indianapolis, IN - Maryland - Virginia – San Antonio, TX – Houston, TX - Raleigh, NC - Orlando, FL - Tampa, FL.

In the Triangle, find M/I Homes in 12 exceptional communities in Raleigh, Cary, Fuquay-Varina, Holly Springs, Durham, Clayton, Carrboro and Chapel Hill. Visit us on www.MIHomes.com or by calling toll free 877-464-8818 to find out more.







 

Contact Information:
Media Contact: Linda Dickert
Director of Public Relations
The Stone Agency
LindaD@TheStoneAgency.com
919-645-0751

Making Your Website Run Like a High Performance Engine

Jun. 16, 2013 - (By Lou Amico of L.A. Management Company in Charlotte)

Your website represents your company and brand. For many, it's the customer's first impression of your business. Jimmie Johnson doesn't win NASCAR races without a superior high performance race car and your company won't win business without a high performance website. Here are some tips to create a website that outperforms your competition.

Start with a search engine friendly content management system platform.

Build or move your site to a full-service, content management system (CMS) platform. There are many open source content management platforms, including WordPress, Joomla, Drupal, and more. A search engine friendly CMS allows for easy content updates to keep the website current and relevant. A good CMS also allows users without programming knowledge to write search engine relevant title and Meta tags. These tags are HTML codes that are inserted into the header on a web page. The Meta description tag and the Meta keywords tag are not seen by users. Instead, these tags main purpose is providing document data to search engines.

Using keyword rich URL's, title tags, descriptions, and image alt text will allow search engines to easily follow the content on your site and index it for future online searches for your product or service.   More »

 

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