Body Training Systems (BTS), a leading supplier of group fitness programs, has announced a new partnership with online ad technology company Netsertive to provide its customers with cooperative online marketing services. Netsertive's Local Extend™ program uses patent-pending "Learning Engine" technology to provide turnkey, locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads to direct qualified sales opportunities to health clubs.
According to a 2011 study from the Pew Research Center, consumers use online search tools more than any other source to research products and services in their local area before making a purchase. Netsertive is helping BTS and its fitness club partners embrace this new reality by efficiently funneling online discovery into sales and membership opportunities.
"In my 45 years in business, this is the first credible system to measure the effectiveness of advertising," said Rich Boggs, CEO of BTS. "This partnership will provide our customers with a decided edge against their competition by improving the effectiveness of their advertising expenditures."
Netsertive and BTS customer Cascade Athletic Clubs, with four locations in Oregon and Washington, knows firsthand how easy it is to put Netsertive's Local Extend™ to work. "We used to do a lot of print advertising," said Greg Eisenzimmer, sales manager for Cascade. "What I really enjoy about the online advertising that Netsertive runs for us is that everything is super trackable. I'm starting to see each month that the impact from this campaign has increased, so I'm really looking forward to where we're going to be in another six months." To see more about how Netsertive is helping Cascade meet its goals, watch a short video at www.youtube.com/watch?v=H4vgZshhxCE
"Our director of business development for sports and fitness, Buzz Truitt, has extensive experience in the fitness industry, and knows firsthand the unique needs and challenges of manufacturers and fitness club owners," said Brendan Morrissey, Netsertive's CEO. "Buzz and his Netsertive team of digital marketing specialists use our innovative technology to drive excellent marketing results over the long term."
For more information on BTS, visit www.bodytrainingsystems.com. For information on Netsertive's fitness industry offerings, visit http://www.netsertive.com/go/cycling-fitness-online-marketing.