Wake Tech Small Business Center FREE Seminar – Is your business prepared to shake up the competition? Turn Customers into Promoters of your Brand. Whether you are a new or existing small business, a solid plan to manage the customer’s journey from sales to service is essential. The practical insights in this session will assist you with:
• Designing a plan. Understand the importance of laying the groundwork for exceeding customer expectations. Construct a plan with seven basic principles.
• Assessing the process through the customer’s lens. Learn the importance of all linkages in your customer’s end-to-end journey, proactively identify potential issues, and increase the effectiveness of connections to your brand.
• Creating a customer journey map. Develop a practical high level customer journey map.
• Keeping promises and knowing the pain points. Increase the focus on measures that matter and understand what your customer really wants you to do. Evolve customers into promoters.
Presenter: Jamonica Hill