Cary, North Carolina – December 5, 2017:  BUILT® Custom Burgers, a fast-casual version of The Counter®, expands its North Carolina roots with the debut of its first stand alone location in the state. Managed and operated by partners Ravi Patel, Hiren Trivedi and Chintan Sandesara, BUILT® Custom Burgers provides Triangle residents a unique “Build Your Own Burger” dining experience.

BUILT® Custom Burgers invites food connoisseurs and Triangle residents alike to experience its unique take on the classic burger. Starting Friday, Dec. 8, through Sunday, Dec. 10, all guests will receive a free side of the popular garlic or sweet sriracha tots with the purchase of any burger.

Located in the new Alston Town Center at 5033 Arco Street in Cary, N.C. 27519, BUILT® Custom Burgers is a fast-casual restaurant concept where the guest is truly in charge of their creation. Offering four premium protein options, five cheeses, 20 fresh unlimited toppings, 10 flavorful sauces and the choice of three breads or two fresh greens, guests are encouraged to build a burger or bowl to meet their individual preferences. Regardless of how many toppings you add, including premium ingredients like bacon, guacamole, caramelized onions, caramelized mushrooms or fried egg, the price per patty is all-inclusive.

With a combined 20 plus years of experience in the banking field, partners Patel, Trivedi and Sandesara are excited to fulfill their need for a more creative outlet by engaging with guests and working hands-on at the Alston Town Center location.

“We are thrilled to not only be the first stand alone BUILT® Custom Burgers in the world, but also to bring this fun and unique experience to our local community, while exceeding guests’ expectations,” said Hiren Trivedi, owner and partner, BUILT® Custom Burgers Alston. “We look forward to building relationships with our customers, and eventually expanding the brand across North Carolina, and beyond.”

BUILT® Custom Burgers serves humanely-raised and handled, antibiotic and hormone-free, vegetarian-fed, 100 percent natural Angus beef, chicken and ground turkey, as well as vegan veggie burgers. All burgers and patties are hand-formed and cooked to order. Guests can pair their custom-built burger with tantalizing sides like shakes, crispy fries and garlic tots, and for the adults, a selection of beer and wine is also available.

“At BUILT® Custom Burgers, we’re providing our guests the same quality of ingredients and freedom they’d expect from The Counter®, in a way that accommodates their on-the-go schedules,” says Jeff Weinstein, founder of The Counter® and BUILT® Custom Burgers.

The BUILT® Custom Burgers Alston location occupies 2,300 square feet, marking the fifth BUILT® location since debuting in downtown Los Angeles in March of 2013. In 2016, partners Patel, Trivedi and Sandesara opened the first BUILT®location in North Carolina at The Streets of SouthPoint, 6910 Fayetteville Road in Durham, N.C. 27713, Space No. 2300. The franchise has five units slated to open in the first quarter of 2018, including multi-unit locations in Arizona, Colorado, Florida and the UK.

To learn more about the BUILT® Custom Burgers Alston location, visit and follow along on Facebook, Twitter and Instagram.

About BUILT Custom Burgers®

BUILT® Custom Burgers is the “fast casual” version of The Counter®, serving popular “Build Your Own” burgers, fries, shakes, and more, all in a laid back space. Made (or “BUILT”) for everyone — adults, kids, teens, families and everyone in between — BUILT® features The Counter’s® best-selling quality ingredients, only in a speedier setting. Whether you order in or take out, our delicious food will be served quickly without compromising quality, flavor, and choice. You choose, we build, you enjoy. We’re BUILT® for you.

About The Counter®

Founded in 2003 by Jeff Weinstein, The Counter®’s mission was to challenge the traditional burger joint. In partnership with Craig Albert, the Culver City, California-based brand grew into more than 40 domestic and international locations. The Counter® offers a fresh, unconventional approach to creating the ultimate burger, offering over a million possible burger combinations with a choice from seven proteins, 13 distinct cheeses, 34 signature toppings, 21 unique sauces and 11 types of buns or fresh greens. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music. For more information, visit

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Media Contact:

Hope Torruella

Largemouth Communications

(919) 459-6462

Category: Press Release